Client · Royal Property Partners Version 2 · Aug 2026 Markets · MO IL MI IN PA VA
00 Website Preview · Homepage Hero
royalpropertypartners.com
Royal Property Partners
HomeHow It WorksAvailable HomesFAQ
Browse Homes
A home of your own. Even if the bank said no.
Low down payments, simple monthly payments, and no bank required.
Browse Available Homes
01 Logo System
Royal Property PartnersSeller-Financed Homes
Primary · on navy
Royal Property PartnersSeller-Financed Homes
On cream / print
The crown reads as dignity, not luxury. It is the reminder that everyone deserves a place of their own. Clear space equals the crown's height on all sides, and the mark works alone as an app icon or favicon. Never stretch it, recolor it outside the palette, or set the wordmark in anything but EB Garamond.
02 Color Palette
Royal Navy
#053052
Primary · backgrounds & text
Deep Navy
#04263F
Depth · cards, gradients
Brass
#CABA46
Accent · CTAs, crown, numbers
Warm Gold
#E3CE77
Highlight · emphasis, hovers
Cream
#F6F0E2
Surface · light sections
Ivory
#FBF7ED
Text on navy, cards
Slate
#8A96A0
Muted · captions, labels
Navy to Brass
Gradient
Feature · hero overlays
03 Typography
Display · EB Garamond
A home of your own
EB Garamond · 600 to 700 Hero headlines, page titles. The "Royal" heritage.
You'll know the down payment, the monthly payment, and the price before you ever pick up the phone. No surprises, no fine print.
LightRegularMediumSemiBold
Barlow · 400 to 600 Body copy, buttons, everything readable.
04 Brand Voice · Taglines
Primary
Homeownership without the bank.
Supporting
A home of your own. No bank required.
Supporting
You've been told no. We start with yes.
Supporting
Low down. Move in. Own it.
Supporting
Everyone deserves a place to call their own.
05 Design Language
Blueprint grid
Warm gold glow
Crown watermark
Restraint reads as trust. A faint blueprint grid for structure, a warm gold glow for hero moments, and the crown as a quiet watermark. Never loud, never busy. This is a brand for people who have been sold to by predators, and calm, specific work beats flashy every time.
06 Brand Voice Snapshot
Tone
WelcomingStraightGroundedDignified
Warm, plainspoken, specific. Never salesy, never talking down. Say the real numbers.
Audience
Working families the bank turned away: thin or damaged credit, self-employed, single income. Steady people who deserve a fair shot at owning.
Never say
"Guaranteed approval." "Bad credit no problem." "No credit check" as a bare promise. Bank-speak. Fake urgency. Anything a predator would say.
◆ Do say
✓"Own a home for as little as $1,000 down."
✓"We look at more than your credit score."
✓"You'll know the numbers before you ever call."
✓"No bank approval needed. The seller finances it directly."